Omega to Alpha, LLC

Whether you are a startup or an established business, we provide project support to every category of business. We have provided project support to hotel owners to re-position hotels and have compiled analytics and market assessments for financial investment teams and other industries.

Omega to Alpha utilizes a planning method called reverse engineering results in all of our projects. This core planning method is cross-platform and is used on all of the projects we handle regardless of industry.


Omega to Alpha provides marketing, branding, and sales assistance across multiple segments of business. We specialize in the hospitality industry and provide our resources and extensive experience to hotel management companies, hotel owners, and asset management firms. Our expertise spans a diverse portfolio of luxury and lifestyle properties, branded and independent hotels and resorts, in addition to convention center properties and executive conference centers.

Major players within hospitality management have pursued the expertise of Omega to Alpha in order to re-position existing assets. Others industries have relied upon our creativity to conceptualize and build all of the branding for cutting edge high-tech products and applications.

One high profile hospitality management company sought the expertise of Omega to Alpha to lead all of the sales, marketing, and brand creation efforts for their very first independent lifestyle hotel. The hotel which was a limited service branded asset was set to undergo an extensive $32M renovation and full re-branding. In the months leading up to the hotels official opening and within months of its high profile launch party; the success of the hotel conversion project was able to be leveraged by the management company to gain the confidence of other hotel owners. Enabling them to capture (6) new management contracts for other lifestyle hotels. The project not only assisted the company in realizing its long held dreams of breaking into the independent lifestyle market, but also led to the creation of their own luxury and lifestyle division, with a CEO and executive team being hired to manage their new portfolio of lifestyle hotels.

Kevin Busch is the founder of Omega to Alpha and is considered by many to be one of the top strategists and innovators within the hospitality industry. He is regarded as a creative and assertive senior executive who consistently utilizes his marketing and sales skills in tandem with his creative business development expertise to deliver unrivaled results and increased revenues for independent and branded hotels and resorts. His success in creating enterprise-wide initiatives over the course of 28 years in sales and marketing led to the creation in 2012 of his own sales and marketing consultancy business Omega to Alpha LLC.

Many industries have sought our innovative approach and experience for the creation of new brands and the revitalization of existing ones. Our expertise with creating budgets, marketing plans, and accurate and aggressive sales goals and deployment is available for short or long term projects. During company transitions, our temporary task-force options can provide clients with a highly qualified and experienced senior executive who can seamlessly fill in for VP or Regional positions or Director and Senior Sales Manager level roles while permanent replacements are being recruited.

While expectations and project timelines vary, our attention to detail and our commitment to results do not. If you would like to receive a brochure of our project & task-force services, please reach us directly by calling (510) 545-6802 or feel free to send us an email to request information about our fees, project pricing, and our availability calendar.